twenty-year career has included marketing positions within sport organizations,
and for big brands in both Canada and the United States including Nike US, NBC
Sports, and Bausch & Lomb and the Canadian Sport Centre Calgary.
at Nike, Colin worked within the women’s sport marketing department and managed
Nike’s global volleyball marketing, overseeing the activation of many of Nike’s
star female athletes, negotiated and managed numerous U.S. sport federation
agreements, and was a member of Nike’s Olympic apparel development team for the
Sydney 2000 Olympics.
has a strong grasp on the power of new media and network television broadcast
delivery. While based in San Francisco he was a Senior Producer for a number of
award-winning online efforts including NBCOlympics.com for Sydney, Salt Lake,
Athens, and Torino as well as PGA Tour coverage on Golf.com.
he returned to Canada in 2001, Colin led the sponsorship and marketing efforts
for the Canadian Sport Centre Calgary, generating over $2 million in funding
through the development of innovative programs and events including Fuel for
Gold, The Business of Performance, The Canadian Sport Heroes Collection and
Golf with an Olympian.
co-founded Agenda Sport Marketing in 2005 and developed it into one of Canada's
top sport marketing agencies.